Malenke | Barnhart can be a paradox. Take our process: Like us, it looks straightforward. Five steps, and you're done. Delve deeper, and you'll find unforeseen layers of form and function, art and strategy, order and innovation. Proof that uncomplicated doesn't equal one-dimensional.

discover

discover

We immerse ourselves in your business, learning about your brand, objectives, products and services, competition and technology through in-depth discovery workshops, document reviews and market research.

  • Workshops
  • Research
  • Document Collection
define

define

Here the Malenke | Barnhart team lists the project requirements, creates use cases and analyzes our Discover phase learnings. In the end, we define and test IA, design, development, content and e-marketing strategies.

  • Strategy + Approach
  • Use Cases
  • Information Architecture
  • Visual Strategy
  • Development Strategy
  • Content Strategy
  • E-marketing Strategy
  • Usability Testing
design & write

design & write

Malenke | Barnhart executes the defined strategies. We design user interactions and engage the creative team in Web design and content creation. Along with testing, your input here is critical in making sure our creative hits the sweet spot.

  • Interaction Design
  • Visual Design
  • Content Creation
  • Usability Testing
develop & deploy

develop & deploy

Next we move into development of your website—both the user interface and the back-end workings, including databases and a content management system, if needed. When everything tests perfectly, we launch.

  • Front-end Development
  • Back-end Development
  • QA + Usability Testing
  • Deployment
determine

determine

Our work doesn't end there. Post-launch, we perform ongoing performance and usability testing to judge the site's success in meeting our defined goals. Careful analysis helps us uncover possible site improvements.

  • Testing
  • Analysis