online brand strategy

In online branding, the stakes are high. Render the offline brand incorrectly, and customers get disoriented. And leave. Do it right, and they stay. Malenke | Barnhart's skillful strategists translate your brand essence—how it behaves, answers questions, follows up and delivers—expertly to the Web, so you and your customers both win.

business and operational strategy

Everything in business can be done on the Web. OK, not everything: Virtual holiday parties aren't much fun. For everything else, you need an inclusive strategy that integrates the demands of marketing VPs, CIOs, COOs and CTOs alike. Malenke | Barnhart's cohesive plans make everyone happy. That makes for better parties.

information architecture

From our perspective, outstanding information architecture organizes Web content into accessible, usable, appealing streams. By anticipating every next click, architecture creates intuitive hierarchies, versatile navigation paths and seamless flows. Their purpose? The orchestration of captivating user experiences.

user experience design

Users rule the Web. At least that's how we think. Frequently donning the hats of anthropologists, psychologists, and graphic, instructional and industrial designers, we do whatever it takes to ensure that users have successful experiences with the rich Internet applications and websites we create.

web design

More than eye candy, exceptional Web design evokes personality. Creates atmosphere. Captures brand presence online. At Malenke | Barnhart, our designfood is in-depth audience, brand and competitive insight blended with user-centered design methodologies. Our tools: color, imagery, typography and technology. It's a plentiful palette, yielding highly usable, industry-topping designs.

motion graphics/animation

Movement energizes brand stories, generating realism and impact. From simple rollover effects to hand-drawn animated sequences, our motion graphics capture users' attention and enliven their online experiences—without bogging down websites. Using technologies like Flash and After Effects, Malenke | Barnhart invigorates with action.

web development

Tasked with building enterprise websites packed with prevailing and emerging technologies, Malenke | Barnhart's developers innately know what to do. Their sites are accessible, usable, standards-based, code-validated, cross-platform, multi-browser, and search engine optimized. And they can explain what all of that means in 20 minutes or less.

rich internet application development

There are applications, and then there are rich Internet applications. We develop both, and specialize in the latter. Built in AJAX or Flash, our RIAs are simple, functional and intuitive for any user. Whether you want a potent tool or an entertaining game, we develop resonant interfaces that users interact with in real-time.

database development

What's under the hood drives everything. From XML data stores to SQL open source and proprietary databases, Malenke | Barnhart's developers handle it all. Our databases stand alone, interface with existing databases, and integrate with third-party systems—ensuring a smooth-running engine.

online media placement

Since the days of 25% click-through, we've set the pace for the newest "new media". Whether you want to generate traffic, sell products or increase brand awareness, our unwavering focus on strategy, negotiation, creativity and media math help us create campaigns that exceed your online media goals.

online advertising

With the right marketing messages, placed in the right spots, the Web oozes potential. Malenke | Barnhart's online advertising milks every opportunity. From display units (a.k.a. banners) to Google text ads, and landing pages to microsites, everything we create encapsulates your brand—and nets campaign results.

viral and social network marketing

Indirect marketing builds brands. A friend forwards a game. Another passes on a video. And another sends on an e-mail. Inspired customers get the word out fast. Malenke | Barnhart creates marketing vehicles like these that create brand immersion and loyalty-building word-of-mouth. We call it Backdoor Branding™. And it works.